Enginy x ColdIQ | How to turn your team into LinkedIn influencers
A tactical session on building a sustainable LinkedIn content engine for founders, CEOs, CMOs, and GTM Leaders who want pipeline, not just posts.
The problem Your team is everywhere and nowhere on LinkedIn. A post on Monday, silence for three weeks, then a random repost. Meanwhile the people eating your lunch are shipping sharp, consistent content — and the pipeline follows.
What we'll cover in 45 minutes
The hook / connection / value / CTA formula we use for every post
A weekly cadence that doesn't burn out Teams
The four-part system: batch → plan → schedule → repurpose
Lead magnets and why engagement is the strongest intent signal for Outbound
Live examples, tips and real results
Who it's for
Founders posting sporadically and unsure why it's not working
CMOs trying to get a team of 5–50 into a real content rhythm
GTM teams that want to succeed at LinkedIn outbound
Speakers
Kai Brandt — CEO, Enginy. Built Enginy's inbound channel almost entirely through founder-led content.
Michel Lieben — CEO, ColdIQ. Runs one of the largest outbound + content programs in B2B SaaS.