Crossing the Atlantic: How to start and win in the US

​Expanding into the US is one of the biggest milestones, and challenges, or European startups. The market is vast, but the rules of the game are different.

​In this session, we’ll welcome Achkan Chavoushi (Marketing Lead US @ Rippling) and Adrien Ménard (CEO @ Botify), who’ll share their complementary perspectives on scaling across the Atlantic. From deciding when to enter the US market to raising capital from American VCs, they’ll reveal what it truly takes to build and scale a successful business on the other side of the Atlantic.

​Together, we’ll unpack:

• ​When to make the move — Choosing the right timing to launch in the US

• ​How to win early customers — Breaking into a new market and building momentum

• ​How to adapt your go-to-market — Tailoring product, pricing, and messaging for the US

• ​How to build trust & brand equity — Establishing credibility before having a local presence

• ​How to navigate cultural shifts — Managing pace, ambition, and communication differences

• ​How to fundraise with US investors — Adjusting your pitch for American VCs

​Whether you’re hiring your first US team member or already growing your presence, this session will give you practical insights and battle-tested advice to help your company thrive on both sides of the Atlantic.