Boring is Beautiful

​Nobody starts a company because they love pallets. Or invoices. Or shipping 300 olive trees from Puglia to Milan.

​But that’s where a huge part of the economy runs. And it’s where some of the most interesting AI companies are being built right now.

​The idea

​Earlier this year Sequoia argued the next big companies won’t sell software. They’ll sell the work itself. For every dollar spent on software, roughly 6 go to services.

​Y Combinator went further and asked founders to build AI-native agencies.

​Put it together and you get an odd conclusion: AI isn’t killing the middleman. It’s becoming one.

​The morning: 🌱 Treesquare opens 🎤 A panel of boring-industry founders 🗳️ The room votes: which boring industry will AI change first? ☕ Then we all grab a coffee together

​The rules: No pitching. No future-of-everything slides. Just people who know their industry and love talking about it.

​Who it’s for: Founders, operators and investors who build in, back, or secretly love unglamorous businesses.

​Small room. Register early. Hosted by Corgi × Treesquare