The 90-Second Window: Closing the Gap Between Clicking and Converting
We are officially in the Traffic Apocalypse. Organic reach is down, and the B2B playbook we’ve relied on since 2005 (attract, gate content, fill a form, and nurture) is broken.
Data shows that B2B buyer intent peaks and vanishes within 90 seconds. Yet, traditional "Book a Demo" flows are designed to slow buyers down with friction.
In this session, we’re challenging the "learned helplessness" of B2B marketing and dissecting the crisis of "Funnel Leakage." You will learn:
The Reality of the Modern Buyer: Why thousands of people may visit your site, but less than 1% convert (and why MQLs are hiding the truth).
The 90-Second Rule: How to capture demand in the critical window before a prospect switches tasks.
Bridge the Gap: How to use AI to qualify intent in real-time and hand off to humans instantly, without a single form.
Agenda:
The Playbook: A deep dive into the "No-Form" funnel and the data behind intent.
Fireside Chat: A candid discussion on bridging the marketing-sales divide with David Berkowitz.
Open Q&A: Answering your questions on fixing funnel leakage and how to best fix the marketing-to-sales handoff.
Speakers:
Stav Aldaag – Co-Founder and Chief Product Officer, Knock AI
David Berkowitz – Founder, AI Marketers Guild & Serial Marketers
About Stav Aldaag
Stav is a product executive with over a decade of experience building high-growth SaaS platforms. As the Co-Founder and Chief Product Officer at Knock AI, she is focused on helping B2B revenue teams retire the "1% conversion" playbook. She works with top B2B marketers to replace their traditional form-based funnels with a frictionless experience, allowing them to fix their funnel leakage.
About David Berkowitz
David Berkowitz is the founder of High Caliber AI and AI Marketers Guild, and he's the author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, 2025). A longtime marketing strategist, David has led marketing and innovation for companies including Mediaocean, Storyhunter, Sysomos, MRY (Publicis), and 360i (Dentsu). He has contributed 600+ columns to outlets like Advertising Age, MediaPost, and VentureBeat, and spoken at 400+ events worldwide. He helps marketers harness AI to work smarter, stay creative, and strengthen customer connections. David lives in New York City.
About Knock AI
Knock AI is re-inventing the B2B buyer journey by enabling a B2C-like engagement from any content at any time with the buyer’s preferred communication channel (Slack, Teams, X, etc.). The Knock platform leverages a powerful combination of conversational AI, messaging apps, and human interactions. It enables marketers and revenue teams, among other things, to "kill forms” and cold emails to improve conversions, increase revenue, and grow customer LTV.