Stop Chatting, Start Commanding: Claude & ChatGPT 101 for Marketers
Still chatting with AI? Typing a prompt, copying the answer out, then doing it again? That way of working is already out of date.
With Claude Cowork and Claude Code, AI now works directly on the files on your computer. And it just started mattering for a lot more people, because ChatGPT launched similar features: ChatGPT Work = Claude Cowork. Codex = Claude Code. Most of what works on Claude now works on ChatGPT too.
So if you already use ChatGPT, you may not even need to switch. Whatever tool you pick, the important thing is your own system. Only what you build is yours.
🔥 In 90 minutes, you will learn
The shift: from chatting with AI to working with AI agents, and how to prepare for it
Safety first: risk management once AI can touch your files and settings (the #1 thing to get right)
Navigating the subscription plans, models, and effort levels across Claude and ChatGPT, and which one to actually pay for
The marketing use cases that matter most: content, analytics, and automation
Use cases: from insights to planning to producing content, handling files, prepping social and ad creative, then analysing and optimising
Building your first agent skill from scratch, in both Claude and ChatGPT
Connecting Claude/ChatGPT to external tools with MCPs and connectors
The human's role: what stays yours, how to avoid AI slop, and how to overcome the "replacement fear"
🧰 Covered in this session (but not limited to)
Claude, ChatGPT, Claude Cowork, Claude Code, ChatGPT Work, Codex, agent skills, and MCP connectors.
This is a foundational session. We highlight what's possible and, most importantly, how to actually use it. Tools change fast. Your system doesn't. The skill that matters now is commanding agents, not copying and pasting prompts.
FAQ
Q: Do I need any coding experience?
A: No. This is a 101 session for marketers. Codex and Claude Code come up, but the focus is commanding agents, not writing code.
Q: Is it safe to let AI work on my own computer files?
A: That's exactly why safety comes first. We cover risk management before anything else: what to allow, what to keep away from AI, and how to stay in control.
Q: Do I need to pay for both Claude and ChatGPT?
A: No. We compare the plans, models, and levels on both, so you can pick the one that fits how you work, and know when a paid plan is actually worth it.
Who is this for?
Marketers and advertising professionals
Content creators and brand managers
Small business owners and solo marketers with no team
Teams wanting to move past chatting with AI
AI enthusiasts and early adopters
About the Host
Tianyu is a generative AI educator and LinkedIn Top Voice. He has 180,000+ followers across social media and shares first-hand insights on creative AI technology. Tianyu believes in AI’s power to augment human capabilities. With a decade of digital marketing experience prior to generative AI, Tianyu combines creativity and data-driven insights in prompt engineering and AI tools. He is the coauthor of "50 Claude Use Cases for Architects."