

Driving User Research in a Tough Organization
👋 Hello everyone! Join us this Thursday, November 20th at 7 PM (WAT) for our PRODUCT LAB session, “Driving User Research in a Tough Organization” 🚀
This session will be led by Ebube Ojimadu, Head of Product at Quidax, where she leads multiple product lines and manages a team of PMs driving innovation across digital assets and payments. 💡
Ebube will share practical strategies for building a culture of user research, even in organizations where it’s not yet a priority.
What to expect: How to advocate for user research in complex environments Practical frameworks for tying user insights to business goalsLessons from driving innovation in fast-moving, highly regulated spaces 🗓️ Date: Thursday, 13th November 2025 🕐 Time: 7 PM (WAT)
Come ready to learn how to make user research work, even when it’s hard to! 💙