Closing Your First Customer Contracts

​Your first customer contract is the one every investor, lender, and future customer will underwrite. It's also the one you have the least leverage to negotiate.

​Pilots that never convert. LOIs that look great in a deck and fall apart in diligence. Anchor customers asking for exclusivity, MFN pricing, and performance guarantees your balance sheet can't back. And upstream, suppliers who won't commit capacity until you have customers, while customers won't commit until you can prove supply.

​Getting your first signed customer is a big deal.

​Join us for our next Enduring Planet & Lupine Financing Series:

​📖 Closing Your First Customer Contracts

​📅 Friday, October 23rd

​🕐 10:00-11:30 AM PT

​The session will be co-moderated by Hannah Friedman (Lupine Finance) and Dimitry Gershenson (Enduring Planet), with Vikki Nguyen (WSGR), Isabella Todaro (Aarden), and Felix Fischer (Reverion) joining as our expert guests!

We'll cover:

• ​Landing an anchor customer or design partner, and what you should (and shouldn't) give up to get them

• ​Converting paid pilots and LOIs into binding, recurring revenue

• ​The supply agreements that give customers confidence you can actually deliver

• ​Structuring contracts investors and lenders will underwrite: take-or-pay, offtakes, warranties, and performance guarantees

• ​The terms that quietly come back to bite you at scale

​Sponsored by Wilson Sonsini Goodrich & Rosati.

The event will be recorded and shared with a tear-down. Register to receive the day-of zoom and recording links, and subscribe to our calendar for updates on future events.