From Product Designer to Solopreneur: Building, Growing & Marketing NextDoor.Company
Learn from the OG Sankalp Sinha on building, growing & marketing NextDoor.Company
1. From Product Designer to Solopreneur
How Sankalp made the shift from being a product designer to building products independently, and what drove that decision.
2. Finding Ideas Worth Building
How Sankalp comes up with product ideas, identifies problems worth solving, and decides what to build next.
3. Learning GTM as a Designer
How he went from design to learning marketing, getting his first users/customers, and figuring out the early GTM for NextDoor .Company.
4. Growing NextDoor .Company
What worked, what didn’t, the experiments that moved the needle, and the growth tactics he would recommend to other solo builders.
5. Building an Audience Through Content
Learnings from creating Instagram videos, posting on Reddit, Twitter/X and other platforms, and how content helped with distribution, users and growth.
About The GTM School
This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.
Community Partner: Paytm
We’re excited to have Paytm as the community partner for this session.
Paytm is one of India’s leading digital payments and financial services platforms, building products used by millions of consumers and businesses across the country.
A great partner to have as we bring builders and GTM folks together to understand how the way people discover products is changing.