RAE. Lunch Sessions: How B2C Brands Can Drive Sales And AI Visibility

​January 14 · 12:00–13:00 (GMT) · on Zoom

​Session 1: How B2C Brands Can Drive Sales and AI Visibility

​with Joe Jarred, Reddit Marketing Strategist

​Product discovery has changed. Before buying, consumers go to Reddit for real validation, and AI models trained on those conversations now use Reddit as a source for product recommendations.

​In this session, we’ll break down how B2C brands can turn Reddit into a channel that drives sales and shapes what AI surfaces about your products, even if you’ve never posted on Reddit before.

​You’ll learn:

​Reddit as Reputation Management

​• Why buyers check Reddit pre-purchase
• How popular threads create search demand
• What to do when your brand is (or isn’t) mentioned
• Practical steps to manage the narrative

​Reddit as an AI Source

​• How ChatGPT and other AI tools cite Reddit for product picks
• Why Reddit influences visibility in AI results
• What you can do about it today

​Reddit From Zero

​• A step-by-step approach to building a profitable Reddit strategy in-house
• Real brand examples and threads that show what works
• Mistakes to avoid when starting from zero

​This is a practical, tactical session designed for B2C brands that want to drive real sales, influence AI visibility, and build an in-house approach without a big team or agency budget. Expect examples you can apply immediately.

​About the Speaker

​Joe Jarred is a Reddit marketing strategist who helps brands use Reddit to drive long-term visibility across search engines and large language models. His strategies have generated millions of views and national press coverage for clients.

​Sign Up

​Secure your spot to get access to the live session and speaker Q&A.