Istanbul Mobile App Growth & Marketing Meetup
How mobile apps can actually grow in 2026 — a free event in Istanbul packed with real cases and exclusive tips by the best experts in the industry.
🌟 Merhaba, Istanbul!
On 13 May four teams who combine ones of the deepest expertises of the industry unite to share all their expertise about winning growth tactics in UA, creatives, performance marketing and web funnels.
We're all tired of general talks wasting time - that's why we bring you hands-on frameworks and tips you can apply in your work tomorrow.
⭐️⭐️⭐️ Two hours of real insider tips. Then great food, drinks and plenty of communication with every speaker — the one that doesn't exist on a conference floor.
For whom: founders, growth & UA leads, performance marketers, creative and monetization teams at subscription apps and mobile games.
📍 We’ll meet in a new modern office of our dear partner and co-host of the event, HubX, easy-to-reach in Maslak.
💥 Agenda
18:00 – 18:30 · Arrivals & first drinks
18:30 – 20:30 · Four sessions - maximum insights:
🔸 Igor Lyubimov — Founder & CEO at web2wave
The psychology of converting web2app funnels - happy to share exclusively the new insights on the topic
• Why web2app funnels are trending and what makes them worth testing now
• The mechanics of successful web2app funnels: building value before the install
• How to improve quiz and paywall CR with real design examples
• Recovering failed payments with retry logic and payment fallbacks
🔸 Cena Meseri - Web Growth Manager HubX - Web funnels at HubX: insights from the team's A/B testing practice.
🔸 Panel Discussion: Subscription, AI & the Real Monetization Mix in 2026
· Moderator: Umur Doruk Kaşoğlu — Founder at Peax & Roasy.ai; VP of the Mobile App Committee at TOBB (Union of Chambers and Commodity Exchanges of Turkey)
Guests:
· Sarp Keskin - Co-founder & COO Goddess (femtech / women's wellbeing app, $2M seed from Founder One, 30K+ paying users)
· Volkan Ekiz - Founder Happy Digital. Running mobile apps since 2011: Happy Mom, Mutlu Bebek, Happy Kids, Adım Sayar.
🔸 Çağatay Göker - Sr. BusinessDevelopment Manager SocialPeta - Winning Ad Creatives in the Age of AI — insights from SocialPeta's data
How AI is reshaping ad creatives — and what that actually means for your next campaign
The winning creative formats right now, pulled from 1.6B+ creatives
What still drives performance when everyone is generating with AI
Case studies from AI-native apps
20:30 -23:00 - Tasty Food & drinks + open networking
Walk up to any speaker with your exact case, share your takeaways and meet the people building the apps you've been curious about.
Meet the hosts & partners:
⭐️ web2wave — the #1 tool to build and scale web2app funnels for mobile apps and games. Convert web traffic into high-value subscribers, bypass app-store fees, keep full attribution.
⭐️ HubX — Istanbul's tech hub behind apps and games with 350M+ users across 190 countries. Autonomous in-house studios, shared data platform, proprietary monetization engine.
⭐️ TMUG — Turkish Mobile Application Developers and Publishers Association. The #1 industry body for Türkiye's mobile ecosystem — 280+ member companies, 110 university chapters, 30+ technopark partnerships. Based in Beyoğlu, Istanbul.
⭐️ Peax — Google Premier Partner and Meta Partner growth agency, as well as an official partner of Adjust and RevenueCat. The team focuses on user acquisition, monetization, and cost-efficient scaling for subscription apps, e-commerce, and mobile games (both gaming and non-gaming). They deliver end-to-end growth systems — from creative production to advanced analytics integrations — combined with rigorous A/B testing, conversion optimization, and performance-driven experimentation. Sister brand: Roasy.ai.
⭐️ SocialPeta — the #1 ad intelligence platform. 1.6B+ ad creatives, 70 countries, 80+ channels, 6M+ advertisers' data. Trusted by Google, Alibaba, NetEase, FunPlus, VNG, Mobvista.
⭐️ Asapty — smart and automated Apple Ads. End-to-end account management and full-funnel analytics, trusted by Gismart, Windy, Woofz, Finom, Replika, InDrive.
*A photographer and a videographer will work at the event. You can review the full Policy of Privacy here. All attendees will give the concent to be photographed at the event upon checking-in. If you don't wish to give concent, you can communicate it to Irina, the organiser.