Use AI, don´t become it.
AI isn't going away. The question is whether you're using it strategically — or just reacting.
In this 90-minute hands-on session, you'll:
Map your current AI use across work and life
Identify the risks hiding in your everyday workflows
Walk away with a personal framework for using AI with intention
Everyone who attends gets a curated set of frameworks and resources to keep using after the session — so the thinking doesn't stop when the night does.
Practical. Interactive. No fluffy case studies.
Limited spots — this is designed to be a real conversation, not a lecture.
Workshop held in English.
Your facilitators:
Alejandra Endara is a brand strategist, AI educator, and founder who works with clients and organizations worldwide on AI adoption — helping them build workflows that enhance their thinking rather than replace it. She runs LOUD, an AI-driven brand strategy consultancy, and teaches AI strategy to clients of Google and Adobe, including leading sessions on Adobe's full AI stack and Google's Performance Max. She studied AI Ethics at LSE and has worked across marketing, education, and brand strategy — and builds other ventures on the side. Her core concern is simple: teaching people how to use AI in a way that sharpens their thinking, keeps them human, and makes them genuinely aware of the risks they're taking on — often without realizing it.
https://www.linkedin.com/in/alejandraendara/
Antonio Morales is a serial entrepreneur and strategic advisor at the intersection of technology, sustainability, and impact. He is the Co-Founder of Skills4Impact, a B Corp-certified learning organization based in Barcelona dedicated to building sustainability and responsible AI capabilities for professionals navigating the digital and green transitions. His background spans B2B and B2C across sustainability, mobility, education, climate, growth marketing, and SaaS — giving him a rare ability to move between big-picture systems thinking and hands-on execution. Purpose-driven by nature and technical by training, Antonio brings a holistic lens to AI: not as a trend to chase, but as a tool to wield with clarity and intent.
https://www.linkedin.com/in/antoniomorales/