Building Brands that Connect + Convert in the AI Era: Sticky Brand DNA + Standout Copywriting
Connection = Conversion.
There's a reason all the successful brands you are obsessed with are successful, and it's not AI, ads, or more money.
It's human connection.
In this workshop, Brand Marketing Mentor, Fractional CMO + Advisor, Sarah Saxty (Sax) will show you how Sticky Brand DNA is the foundational piece your brand is missing.
Her 5-part SBDNA framework sets the foundation for your brand, from founder story to unique brand POV, product positioning, and conversation themes. It will guide how you show up in the world beyond selling a product, in marketing, content and sales strategies.
Guest Copywriting Expert, Shiri Feldman will will show you how to bring your SBDNA to life with humanized copywriting in the AI era, sharing her best practices for making more connections and conversions on three of your most important marketing and sales touchpoints - website, email, and social presence.
You'll walk away with knowledge and a dashboard with notes and steps to implement the work:
Sticky Brand DNA framework to improve your brand's connection and conversion
Founder Story
Future Proof Market Opportunity
BFF-Customer Profiling
Unique Brand POV + Standout Product Positioning
Conversation Themes
Copywriting best practices for your top customer touchpoints:
Website
homepage hero and banner
PDP
email pop-up
Email
newsletter
sequences
subject lines
Social
captions
hooks
bio
Who is it for?
Beauty, wellness, fashion, lifestyle Founders or early stage teams
Meet Your Hosts
Sarah Saxty (Sax)is a Brand Marketing Mentor, Fractional CMO + Advisor for beauty, wellness, and lifestyle founders and brands in launch, grow and scale mode.
She has helped build brands from the ground up to multi-million dollar revenue for the last 20 years as a founder, freelancer, and CMO.
Creating Forward is about taking imperfect action toward your vision and stepping into what she calls IFGT (I Fu@king Got This) confidence.
Shiri Feldman, Guest Copywriting Expert + Co-founder of the Beauty Brief
With over seven years of expertise, bringing brands like Drybar, Dae, Bondi Boost, Crybaby Wax (and more) to life through words and content, Shiri knows how to make products stand out.
She combines strategy, editorial-led writing, and SEO know-how to boost your visibility and connect with customers where they're at.
Shiri loves working with female-founded companies, eco-friendly brands, and DTC businesses focused on quality offerings.