Tech Hot Topic: Full Funnel Reimagined in an AI Driven Market
As AI reshapes how customers discover, evaluate, and buy, CMOs are re-thinking the full funnel. Research shows AI‑powered search now influences up to half of consumer discovery and buying behavior, as people increasingly rely on AI‑generated summaries instead of traditional search.
Marketing executives must now ensure brand accuracy inside AI systems, support nonlinear evaluation, and redesign conversion processes for customers who engage later and move faster. This conference will explore how marketing leaders are re‑imagining awareness, consideration, and conversion, and how they are reshaping their teams, systems, and playbooks to drive growth in a marketplace increasingly shaped by AI.
We will dive into these topics:
Protecting and strengthening brand visibility
Who owns brand discovery when AI intermediates search
Re‑Designing the Full Funnel for fast‑moving and informed buyer Behavior
How should marketing teams evolve as AI agents take on execution?
Jennifer Ortiz, Progress
Katie Desmond, Imarc
Kevin Ruane, Precisely
Audrea Madey, Rocket Software
Yossi Abraham, Zappix
Eric Lessard, Salesforce
Nitzan Shaer, WEVO
Ticketing & Refund Policy
- Refunds are only available up until 7 days before the event.
- Unsure if you are a Mass Tech Leadership Council member? Check the directory
- Global or Premier membership level, please reach out to [email protected] for your special code.