Understanding User Needs: Jobs To Be Done Framework

​👋 Hello everyone!

​Join us this Thursday, October 30th at 7 PM (WAT) for our very first PRODUCT LAB session, as we dive into “Understanding User Needs: Jobs To Be Done Framework” with Iwalola Sobowale, Head, Customer Research at Moniepoint. 💡

​In this session, Iwalola will unpack how to truly understand user motivations beyond surface-level needs, using the Jobs To Be Done (JTBD) framework to build products that solve real problems and drive adoption.

​What you’ll learn:

• ​ How to uncover what users are really trying to achieve

• ​ Practical ways to apply JTBD in product discovery and strategy

• ​ Real-world examples of user research driving business impact

​🗓 Date: Thursday, 30th October, 2025

​🕐 Time: 7 PM (WAT)