WTF is Triangulating & Triaging Data?! How to analyze and consolidate performance data across 1st & 3rd party sources
What the Heck Does "Triaging Performance" Mean?!
Is it different from just triangulating data?
Both are concepts that get thrown around a lot...
Sure, everyone understands both are about analyzing podcast ad performance using multiple data sources...
But what does that tangibly look like?
Why is it important?
What questions does it help me actually answer?
In this webinar, you will learn exactly that…
How to consolidate and clean your podcast ad data (across all attribution sources) so you can be confident in the results
Join Adam McNeil, SVP of Client Services at Adopter Media as we delve into the art of triangulating, cleaning, triaging, and analyzing podcast ad data.
See how to extract, pull in, and analyze 1st and 3rd party data across sources to get to a point of truth.
Learn why podcast data can actually be more reliable than other platforms like Facebook, and how to ensure your results are precise and actionable.
This comprehensive session will cover how to effectively pull and consolidate data from various attribution sources such as post-purchase surveys, vanity URLs, promo codes, and pixel-based tracking into a single, cohesive view. We'll demonstrate how to deduplicate order IDs across multiple touchpoints to achieve a true understanding of your podcast ad performance.
What You Will Learn:
How to effectively clean, triangulate, and triage your podcast advertising data.
The accuracy and limitations of various attribution methods.
Integrating multiple data sources for improved accuracy.
Interpreting key metrics in Podscribe's dashboard.
Making data-driven decisions to optimize your campaigns.
Why You Should Join:
Gain valuable insights to enhance your podcast ad performance.
Learn from industry experts with practical, real-world examples.
Discover how to transform your podcast advertising strategy with accurate data and actionable steps.
Exclusive brands-only access to expert knowledge and tools.
This is part one of a two-part series!
In our next session, we’ll be joined by Shane from Adopter Media, who will demonstrate how to pull all your data into a spreadsheet and create an automated reporting system for your podcast ads.