TikTok Shop Playbook 2026: GMV Max Part 1 (Live Q&A)

​Join the Social Commerce Club team for TikTok Shop Playbook LIVE with 20 mins of q&a!

Not every TikTok Shop brand needs the same playbook.

What works at $0 to $10K/month is very different from what works at $50K to $100K/month.

In this two-part live workshop, we’re breaking down what brands should actually be doing at each TikTok Shop GMV stage, and why.

Part 1: Launch & Early Traction
For brands doing $0 to $10K/month and $10K to $50K/month on TikTok Shop.

We’ll cover:
• What to focus on when you’re just getting started
• How to know if your product has TikTok Shop potential
• What creator outreach should look like early on
• How to think about samples, commissions, and first affiliates
• When to use ads support
• What early GMV does and does not tell you
• How to avoid overbuilding before the channel is proven

Part 2: Scaling & Optimization
For brands doing $50K to $100K/month and beyond on TikTok Shop.

We’ll cover:
• What changes once the channel starts working
• How to scale creator volume without losing quality
• How to identify and double down on top performers
• When live selling starts to matter more
• How to think about commission structure at scale
• What systems need to be in place before pushing harder
• How to move from traction to repeatable growth

If you’re newer to TikTok Shop, we recommend attending both sessions.

Part 1 will help you understand what to focus on now.
Part 2 will show you what to build toward.