Workshop | Designing with Content (Not Around It)
🎯 For UX designers, product designers & PMs | 🧠 Intermediate | 🔁 Interactive session | 🕒 90 minutes | 👥 40 seats | 💵 $150 Standard / $100 Uxcel Pro
Most product teams know content matters. But between tight timelines and AI tools that generate copy in seconds, content thinking gets skipped. The result is UX that technically works but leaves users confused, unsure, or unconvinced.
In this interactive session, you'll learn how to use content as a core design tool. You'll examine real product examples through a content lens, identify what actually breaks UX in AI-driven workflows, and practise using AI more deliberately so it sharpens your product decisions rather than just accelerating output.
Led by Oleksii Tkachenko, Senior Content Designer at Cleo and Uxcel Instructor, with 8+ years of experience in content design and UX writing.
You'll leave with sharper instincts for spotting content-driven UX problems, a clearer mental model for working with AI in product workflows, and a toolkit and prompt library you can apply straight away.
🧠 What You'll Learn
How to identify weak UX through a content lens, and what to do about it.
What actually breaks UX in AI-driven design workflows.
How to improve your prompting skills and evaluate AI-generated output more critically.
Where AI can accelerate your process, and where human content thinking is still non-negotiable.
How to bring content into design decisions earlier, so it shapes the experience rather than explaining it.
🕘 Agenda
Why content is a UX problem, not just a writing problem (10 mins): A quick introduction to content design as a core part of the user experience, and why unclear messaging quietly breaks otherwise good products.
Designing with content (20 mins): What good vs. bad UX looks like through a content lens. Real product examples exploring clarity, hierarchy, messaging, and decision-focused design.
Hands-on activity: Group UX critique (10 mins): A collaborative review of AI-generated and real UI examples to identify vague flows, weak messaging, and hidden UX friction.
AI in product design workflows (25 mins): How product teams can use AI effectively without sacrificing UX quality, covering prompting strategies, critical evaluation of AI output, and what should (and shouldn't) be automated.
Hands-on activity: Fix the AI output (15 mins): A practical exercise focused on improving AI-generated UX content by refining hierarchy, messaging, prompts, and clarity.
Q&A and wrap-up (10 mins): Open floor for questions, discussion, and key takeaways.
⚙️ Format
Interactive session.
You'll participate in discussions and collaborative exercises. The instructor will guide the group through activities designed to apply the concepts in real scenarios.
👤 Who Should Attend
Experience level: Intermediate
This session is built for product designers, UX designers, and product managers working in fast-moving environments where AI tools are already part of the workflow.
🎓 Meet Your Instructor
Oleksii Tkachenko is a Senior Content Designer at Cleo with 8+ years of experience in content design and UX writing. He specialises in complex, large-scale products that demand a systematic approach to content building content systems and design patterns that improve collaboration and efficiency across design and product teams.
Beyond his practice, Oleksii is a Uxcel Instructor behind Building Content Design Systems course.
🛠️ Tools
FigJam
Figma
LLM of your choice (e.g. ChatGPT, Claude, Gemini)
🤝 Brought To You By
Uxcel is a learning platform used by 500,000+ product professionals and 200+ organizations to build cross-functional skills across UX design, product management, and AI. Learn through short, gamified courses that fit into a working day, earn certifications, and build a portfolio with real-world project briefs. Ranked Top 50 Educational Product worldwide by G2 in 2024 and 2025.
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📌 Notes
Includes access to the full recording.
Tickets are non-refundable once the session has started.
Use Uxcel registered email address when purchasing Uxcel Pro tickets.
All registered attendees will receive a content design toolkit/framework and a prompt library after the session.