CMO Roundtable: Turn Technical Buyers Into Sales Ready Leads

​Most B2B buying decisions don't start with the economic buyer.

They start with a developer evaluating a tool, an engineer testing an integration, or an IT lead assessing a vendor. By the time the CMO or VP of Revenue is in the room, the technical team has already formed an opinion, and that opinion is often what closes or kills the deal.

The challenge for marketing is that this part of the process is almost entirely invisible. Technical buyers don't fill out forms. They don't respond to nurture sequences. They evaluate quietly, share internally, and surface to the economic buyer only when they're ready.

In this roundtable, we're getting into how CMOs are building a motion that works across both layers, how to create awareness and trust with technical buyers early, how to detect when they're moving, and how to hand that signal off to sales with enough context to actually close.

What we'll discuss:

• ​How to build brand presence with technical audiences before they're in an active evaluation

• ​What signals technical buyers leave, and where to find them

• ​How to connect technical engagement to the economic buyer's decision process

• ​What a handoff to sales looks like when the buying motion spans both profiles

​Come with your own experience and questions, the best conversations are the ones where the room has something to say.

Thursday, June 11 · 2:00 PM EST · Invitation only · Limited seats