Name: Brand Intimacy: Measuring Emotional Bonds with Behavioral Science
Start: 2026-02-12T19:00:00.000-05:00
End: 2026-02-12T21:00:00.000-05:00
Location: New York, New York

Informal "Fireside Chats" between a Technology Solutions Firm and an expert in their field about topics of mutual interest in person in our East Village office.

Tête-à-Tech

Join Mario Natarelli (Manager Partner at MBLM) and Noah Landow (Founder and CEO at Macktez) for a deep dive into the inspiration, research and 15 years of development behind Brand Intimacy, a way to measure and build stronger bonds between brands and the people that use them.

The world is being shaped by algorithms in an environment of volatile politics and post-pandemic change. For brands, love is harder than ever to earn and easier to lose, and brand reality is shaped by collective intelligence that’s created through social conversation and digitally mediated interactions. Factoring in these forces is crucial to understanding how brands succeed and fail. We’ll explore a methodology that leverages human behavior, global research, and the latest in AI capabilities to expose how brands succeed, how they differ across industries, and what lessons we can learn and leverage from these explorations.

Please join us at the Macktez office after work over light snacks and sips to learn more about how behavioral science, emotions, data science, and technologies that aspire to understand the intimacies we all share with corporate brands.

We ask that guests arrive between 7-7:30 pm to minimize disruption during the talk.

7 pm - Doors open, opportunity to mingle over snacks and sips with other attendees

7:30 pm - Guests take their seats for the talk

We have a limited capacity (and often have a long waitlist!). If your plans change, please update your registration so someone else can join.

A bit about Macktez, and why we host this series

Macktez is a technology consultancy collaborating with organizations going through dynamic change. 

​​​Our goal is to form a lasting partnership between our team and our clients, so we can anticipate their technology challenges and help them navigate growth, disruption, and other evolving conditions.

​​​Each event in our Tête-à-Tech series is an opportunity to explore a specific cultural, scientific, historical, and personal issue. We fire at the synapses that connect each topic to other fields of interest and to our individual lives. And we do so in a comfortable environment to facilitate conversation that can be casual, surprising, and illuminating.