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The MENA Fintech Association

Launching Stablecoins in Your Own Product

Stablecoins are moving from an emerging use case to a product consideration for financial companies across the Middle East and Africa. Customers increasingly expect to be able to 

hold, fund and move digital assets within the financial products they already use

 without being sent elsewhere to manage their stablecoins.

For payment providers, fintechs and other financial companies, the question is no longer simply 

what it actually takes to launch them in a live product

for a practical conversation on the full stack behind stablecoin capabilities - from embedded wallets and customer funding to infrastructure, implementation and going live.

The session will explore what companies are doing today, where traditional approaches create complexity, and how financial companies can move from 

 without having to build every component from scratch.

 28th October, 12pm GST/ 10am IST/ 9Am WAT

The MENA Fintech Association (MFTA) is an inclusive, not-for-profit organization dedicated to promoting open dialogue and innovation within the MENA fintech community. MFTA supports a diverse network of fintech startups, SMEs, financial institutions, technology companies, investors, and regulators, serving as a trusted platform to shape policy, foster collaboration, and accelerate the future of finance across the region.

Fireblocks is the world's most trusted digital asset infrastructure company, empowering global institutions to build, manage and grow their business on the blockchain. With the industry's most scalable and secure platform, we streamline stablecoin payments, settlement, custody, tokenization, trading, accounting operations, and compliance reporting - enabling everything from institutional finance to consumer-facing digital experiences across the largest ecosystem of banks, payment providers, stablecoin issuers, exchanges and custodians. Thousands of organizations - including Worldpay, BNY, Galaxy, and Revolut - trust Fireblocks to secure $16 trillion in digital asset transactions across 200+ blockchains. Learn more at 

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MFTA x Fireblocks | Webinar | Launching Stablecoins in Your Own Product: The Full Stack for MEA Financial Companies