Name: Master The Media: Training Workshop
Start: 2026-06-20T09:30:00.000-04:00
End: 2026-06-20T11:00:00.000-04:00

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Running for office takes more than just knowing your issues inside and out. It requires the ability to communicate them clearly, confidently, and concisely when the pressure is on—whether you are facing a live debate, a public council meeting, or an unexpected question from a reporter.

 is a 90-minute crash course for municipal candidates designed to equip you with the tools to command the conversation (and the camera).

 is the founder of Massa Media & Communication and a former host at CBC News. Having coached politicians, executives, and public figures on media performance and strategic communication, Ginella brings a journalist’s insider understanding of how the media actually works—and exactly what communicators at every level get wrong.