Name: Startup Brand Strategy + IP Workshop by Madeline & Co. and Cooley LLP
Start: 2026-01-30T09:00:00.000-05:00
End: 2026-01-30T13:00:00.000-05:00
Location: Cooley LLP

Making NYC's startup community more strategic. 🤘🗽
Exclusive gatherings where founders, investors, and strategists connect over bold ideas, curated by Prince Rumi via Madeline & Co. + Strategy Market

Prince Rumi - Madeline & Co. | Excelsior Edge Ventures

Select Pre-Seed Startups - Use code MADCOOL at checkout.

Build a Brand That Cuts Through the Noise 

But the root of most problems comes down to one thing:

Without it, even the best ideas collapse under pressure.

Become a brand so charismatic it walks past the noise, and makes people stop.

Your brand isn’t just a logo and a tag line, it’s 

, realizing too late that fundraising, hiring, and scaling are 

10x harder without a clear, compelling brand strategy.

north star that guides every decision, from fundraising to go-to-market, content, and beyond.

We have hosted 7 of these workshops in 2025 already and have helped 110+ founders move forward with confidence and clarity.  Now it's your turn! 👊

Prince - Thanks so much for making yesterday happen. Forever grateful for rejigging my mental model of branding. 

—Jake Lazarus, Early-stage Founder - AskWorthy AI

 This workshop requires you to complete a pre-workshop exercise before attending.

 at the start of the session and builds their strategy in real time as the workshop progresses. 

 is powered by the proprietary reasoning model, 

As part of the session, Cooley’s team will lead a short, focused segment on intellectual property and legal foundations, covering how early decisions around IP, structure, and ownership intersect with brand, strategy, and fundraising.

This is not a lecture and not a networking event. It is a working session.

Teams may join remotely during the session if needed. 

 I’ve spent over a decade helping startups, SMBs, nonprofits, and enterprises build their brand strategies, and I'm currently 

collaborating with legendary brand strategist (and my mentor) 

This workshop reflects how I’ve spent the last decade working: practical strategy, no fillers, and real execution. 

🚀 Early stage CEOs building high-growth startups

💰 Founders raising capital who need a strong narrative

🎯 Founders struggling with or needing clarity on positioning, messaging, or differentiation, brand design, and execution. 

Whether you have built a brand strategy or not, we encourage you to join!  

, or worse, if different people on your team explain it 

A clear, durable brand strategy that informs:

This workshop is not about branding theory. 

Far from it. It’s about building the foundation that makes your startup investable, scalable, and unforgettable.

f you would like to sponsor future events

 or partner up and cohost a workshop, email us at: connect (at) 

is a leading global law firm advising high-growth companies at every stage, particularly in technology, life sciences, and emerging industries. With nearly 1,400 lawyers across 19 offices worldwide, Cooley supports founders on company formation, venture financing, IP strategy, regulatory matters, and complex transactions. The firm works closely with many of the world’s most innovative startups and scaleups from inception through growth.

 built on a proprietary reasoning model, 

, designed to help founders, in-house teams, strategists, and agencies 

build and execute faster, with clarity and precision. 

Startup Brand Strategy + IP Workshop by Madeline & Co. and Cooley LLP

Prince Rumi

Madeline & Co.

Strategy Market

Summer

Ticket fee is fully underwritten for vetted early-stage founders.
Use code MADCOOL at checkout.