Name: How AI Is Changing Hotel Discovery and Guest Retention
Start: 2026-06-03T12:00:00.000-07:00
End: 2026-06-03T12:30:00.000-07:00
Location: Online Event

Fully Booked by Directful

Getting found matters. But so does keeping the guests who already chose you.

How are travelers finding and choosing hotels with AI? That question is becoming more important as AI changes how guests search, compare, and make decisions. But discovery is only one side of the conversation.

In this live session, Sevket Seyalioglu and Michael J. Goldrich will discuss how AI is reshaping hotel visibility, guest discovery, and the path to direct bookings — and why guest retention still needs to be part of the strategy.

  How AI is changing the way travelers discover hotels

  What this means for hotel visibility and direct bookings

  Why discovery and retention are two sides of the same problem

  Where hotel teams should focus their attention now

Free · LinkedIn Live · 30 minutes + Q&A

Built five OTA platforms before switching sides to help hotels fight back. Now leads Directful, reviving 40% of redacted PMS records and driving 15% repeat-stay conversion.

AI strategist focused on how emerging technology is reshaping hotel discovery, guest experience, and the path from search to direct booking.

Guest Retention with AI: What's Working, What's Hype, and What's Next

Sevket Seyalioglu and Ira Vouk explored what AI actually means for hotel guest retention today — and where it's still just hype.