Name: Everyone’s Watching: Why YouTube Is the New Growth Channel
Start: 2026-02-24T18:00:00.000-05:00
End: 2026-02-24T20:30:00.000-05:00
Location: Shopify NY

Upscale AI helps Shopify brands tap into the power of streaming TV and video for performance advertising. Its flagship product, Upscale Studio, leverages AI to generate high-quality TV commericals.

Upscale AI

Must Register directly with Shopify (Link will be sent when upon acceptance to event). 

YouTube is no longer just a branding channel — it’s the most scalable, intent-rich platform for ecommerce growth. But launching successfully requires aligning creative, media, and measurement from day one.

 - Managing Director at Google - GTM Leader for Video, Creative, and Display responsible for market activation, revenue growth, and product adoption.

In this session, experts from Google/YouTube, and top performing brands finding success on YouTube will be sharing best practices:

✅ The playbook for launching on YouTube — from first creative to first campaign

✅ How to produce video ads and Shorts that convert

✅ How AI accelerates creative testing and optimization

✅ What metrics to track (ROAS, CPV, incremental sales)

✅ How to connect YouTube results to Shopify performance

 at Shopify NYC, and a lineup of top founders for an evening exploring how leading Shopify brands are scaling YouTube. 

This panel will break down real-world examples of how Shopify Brands are scaling on Youtube.

Whether you’re a DTC founder, growth marketer, creative lead, or part of a performance marketing team, you’ll leave with actionable YouTube strategies you can apply immediately.

The night also includes complimentary drinks, networking with NYC’s top ecommerce operators from featured Shopify brands.

MUST Register at direct with Shopify (Link provided when you are accepted)