Name: Talent x Industry meet: Building Brand Worlds
Start: 2026-04-27T18:00:00.000+01:00
End: 2026-04-27T21:00:00.000+01:00
Location: Mindspace Old Street

Personal

Always Create

 bringing together freelance and senior to mid-career creatives across 

design, content, strategy, experiential, and production

 from early ideas to bold executions and how creatives can contribute to shaping campaigns, content, activations, and immersive experiences.

Three panelists. Three worlds. One intersection: brand building

— VP Executive Creative Director at Sparks

Trin is VP Executive Creative Director Sparks

 known for crafting immersive brand experiences. With a 20-year career spanning creative design, and experiential marketing, 

Trin has led groundbreaking projects that connect brands with people on a human level.

At the event, she’ll share her unique perspective on creating brand worlds rooted in authenticity and real human connection, plus insights on emerging trends.

ADWEEK’s Experiential Agency of the Year (2024)

 Creative Director & Brand Consultant at 

Mooks is a creative director, brand consultant 

working across fashion, luxury, and lifestyle brands

 to build distinctive brand worlds rooted in culture, emotion, and commercial impact beyond 

He spent 15 years at Saturday Agency (later renamed Wednesday) under David James, developing his craft in one of London’s leading creative studios and working with brands including 

Esprit’s “Imperfect” and Liu Jo’s “Everybody,”

 campaigns both recognised for redefining authenticity and inclusivity in fashion.

At the event, he will share insights on brand world-building, 

balancing art and commerce, and the importance of preserving storytelling and human connection in commercial work.

Ayo (Strategy Director) and Aaron (Creative Director) are the co-founders of Explorers Club Studio, a London and LA-based strategy and design company. They build timely and timeless brands with cultural curiosity and commercial conviction, partnering with brands including Universal Music Group, Atlantic Records, and Nike to uncover each brand’s “secret genius.”

Ayo brings 9+ years of strategy experience across Wieden+Kennedy, Mother, and Google. Aaron brings 12+ years of experience with award-winning work for Apple, Nike, and Coca-Cola, and is an Emmy and Cannes Lions winner, ranked in the top ten designers globally by the 2024 Art Directors Club & D&AD. 

At the event, they’ll share their perspective on brand world-building through strategy and design.

talent strategist and creative consultant

 with 10+ years’ experience across the creative industries. She is the founder of 

, a global community for freelance creatives connecting talent, opportunities, and industry networks.

creative professionals to see how brand worlds are built, learn from industry leaders, and make meaningful connections for future projects