Name: A practical guide to Generative Engine Optimization (GEO) in Pharma
Start: 2026-06-25T15:00:00.000+01:00
End: 2026-06-25T15:45:00.000+01:00
Location: Online Event

Personal

Pharma Brands

Full refunds are available for cancellations made on or before 

. A £50 GBP administration and transaction fee will be deducted from all refunds. Please note that no refunds will be issued after February 10, 2026. Name changes are permitted up to and including the day of the event.

Join us to explore how AI is changing the way health information is discovered, interpreted, and shared.

In this webinar, we'll look at what this shift means for pharma teams, how GEO differs from traditional SEO, and practical steps for building a strategy designed for an AI-driven environment.

Understand how healthcare discovery is changing and why AI-driven journeys are fundamentally different from traditional search. Learn why GEO is not simply SEO with a new name.

Understand the signals and content characteristics that influence AI visibility, including authority, structure, relevance, and answer-ready content.

>> What it takes to deliver a GEO project in pharma

A practical look at what teams should consider when starting a GEO initiative, including common challenges, ways of working, and where to begin.