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COMM CONVO: WHY ONLY SOME PLATFORMS ARE TRUSTED WHEN EVERYONE HAS ONE

The most trusted voice on any given biopharma issue is increasingly someone who does not report to communications. The 2026 Edelman Trust Barometer shows medical scientists and experts at 68% trust in the U.S., down 7 points from last year, while healthcare CEOs land at 27% and journalists sit barely above them at 28%. For senior communicators, this creates a genuinely complicated operating reality: we are building narratives and managing reputations in a landscape where a researcher's independent Substack can carry more weight than a corporate press release, and where the most credible voice on a given issue may not sit in our department or report to anyone in our chain of command. This session brings together communications leaders to examine what the credibility shift means for how we identify, activate, and work alongside the voices our organizations need.

Chloe Kirk, PhD, Science Correspondent, BiotechTV

, is a biochemist and science communicator reaching 120K+ through social-first biomedical storytelling. She's a Science Correspondent for BiotechTV, and, beyond the science, loves to bake, read, and hang out with her two cats.

 is a scientist-turned-entrepreneur. He runs an agency that focuses on social media content strategy for biotech companies, while also being the co-host of the Biotech Voyager. He is married with two children and one more on the way.

Gwendolyn Wu, Senior Reporter, Biopharma Dive (Moderator)

 is a senior reporter at BioPharma Dive covering biotech startups, venture capital and the ecosystem that supports them. Previously, she authored Bay Briefing, the San Francisco Chronicle’s flagship weekday newsletter, and covered COVID-19 and the business of healthcare for the Houston Chronicle. Outside of the newsroom, Gwendolyn co-directs the AAJA Young Professionals Network, and teaches at the California Scholastic Press Association summer workshop. She has degrees in history and sociology from the University of California at Santa Barbara.

T2B July Comm Convo: Why Only Some Platforms Are Trusted When Everyone Has One