Name: Cybersecurity Product Marketing Workshop with Beth Barach: Cross-Functional Product Marketing & Product Launches for Marketing Leaders
Start: 2025-07-23T12:00:00.000-04:00
End: 2025-07-23T17:00:00.000-04:00
Location: Riverside Center

Cybersecurity Marketing Society Calendar

Join cybersecurity product marketing expert Beth Barach for a hands-on, interactive workshop designed for marketing leaders without formal product marketing backgrounds. In this half-day session on July 23, you'll gain practical frameworks for three critical areas: cross-functional team leadership, effective messaging/positioning, and product launch management.

Perfect for CMOs, VPs of Marketing, founders, and marketing directors who want to learn tactical foundational PMM skills and/or need to incorporate product marketing functions without dedicated PMM headcount. Leave with actionable templates, personalized feedback, and implementation strategies you can apply immediately to drive better product-market alignment and more successful launches.

Space is limited to ensure individualized attention. Early registration recommended.

Cybersecurity Product Marketing Workshop with Beth Barach: Cross-Functional Product Marketing & Product Launches for Marketing Leaders

Lilian Kidston

AJ Driscoll 

Christine Ferrusi Ross 

Matthew Delman

Arpine Babloyan

Gabrielle Bridgers

Rikin Shah

Anne Gotay

new-spirit

Gianna Whitver

Maria Velasquez

Auberry Drljic

Attend a 4-hour product marketing workshop specifically designed for cybersecurity companies. 