Name: Why Every B2B Company Needs a Video Strategy in 2026
Start: 2026-06-02T15:30:00.000-04:00
End: 2026-06-02T16:00:00.000-04:00
Location: Online Event

Personal

Cassy Aite

Video is quickly becoming one of the most important channels for B2B companies.

Not just polished brand videos or expensive ad campaigns, but founder videos, customer stories, educational content, webinars, clips, and short-form content that helps companies build trust before a sales conversation ever happens.

In this live 30-minute discussion, we’ll talk about why video matters more than ever for B2B companies in 2026, how companies are using it today, and what founders, GTM leaders, and agencies should be thinking about as they build their content strategy.

This will be an open conversation, not a formal presentation.

We’ll spend the first 15 minutes discussing a few key questions, then open it up for audience Q&A.

Founders, GTM leaders, content marketers, agencies, consultants, and anyone trying to build more trust, reach, and demand through content.