Live Webinar: Breaking into the french market.
Learn how PR & Communications build trust in Europe's most unique market using VivaTech as a market launch pad.
France is of Europe’s leading startup ecosystems, with Paris ranking 2nd among European tech hubs, France counting roughly 32 unicorns and €6.8bn raised in 2024. But it plays by its own rules.
"We thought PR could wait. We lost 6 months in France before correcting it." — SaaS Founder, Series A
In this free co-branded webinar, Coraline Bardinat, Managing Director of PIABO Communications France, shares the insider playbook for cracking the French market, from navigating a highly centralised media landscape to building trust with French journalists, showing up in AI-powered search and making the most of VivaTech 2026 as your launchpad.
Julie Lamandé, Head of Global Partnerships & Public Affairs at VivaTech, will join the session to explain how to make the best of this 2026 edition, with Germany as the country of the year.
You will learn:
How to set clear goals; find your white spot, and understand what makes France structurally different from other European markets
Why traditional media still rank high in trust in France, and how to to make that work in your favour
How PR, influence, and events work together to build credibility from day one
Why you must show up in AI-powered search (GEO), because French buyers and journalists are increasingly using tools like ChatGPT and Perplexity to research solutions, and if you are not in the answers, you don't exist
How to localise your messaging and walk the cultural talk
How to maximise your presence at VivaTech 2026 and turn it into a real market entry moment, not just a networking trip
This session is designed for founders, CMOs, communications leads, and growth teams at international tech companies, corporate institutions or VCs, especially those planning a French market entry, or already active in France and looking to accelerate. Whether you are pre-launch post-Series B, scaling-up or an established company, if France is on your roadmap, this is one hour you'll want to show up for.