Event Announcement – Unlock Thailand
Switzerland Global Enterprise S-GE &
Swiss-Asian Chamber of Commerce
S-GE & SACC cordially invite you to an exciting event in Zurich:
Focus on Thailand: "How Swiss companies benefit from the EFTA lead"
Date: Sep 22, 2025 16:00 - 19:00
Timetable:
16:00 Welcome remarks
Anja Fiedler, Chief Export Promotion + Global Network Officer
Pannabha Chandraramyat, Ambassador of Thailand to Switzerland
16:10 Introduction to the EFTA-Thailand FTA
SECO tbc
16:20 Investment opportunities
Pornranee Nitcharunkul, Government Official at Thailand Board of Investment (BOI)
16:35 Navigating the EFTA Thailand FTA: What are the benefits and opportunities for Swiss companies?
Jari Hietala, Managing Partner Asian Insiders
16:50 What should I expect from Thailand
Cholachit Vorawangso Virakul, Assistant Secretary General of the Eastern Economic Corridor Office of Thailand (EECO)
17:05 Panel discussion and Q & A
Jari Hietala, Managing Partner Asian Insiders
Dr. Detlef Steck, Industry-Co-Chair SACC
Kai Gramke, CEO EconSight
17:30 Wrap-up followed by a Networking Apéro
Dr. Detlef Steck, Industry-Co-Chair SACC
Place: S-GE, Stampfenbachstr. 85, Zurich
Event language: english
Cost of participation: Free of charge
Registration deadline: Sep 21, 2025 12:00
Target audience:
Swiss and Liechtenstein companies doing business in Thailand or with interest to enter new region/markets in Asia.
Why Attend?
Turn policy into profit: Learn how the new EFTA–Thailand Free Trade Agreement can translate into real business advantages for your company.
Act before your competitors do: With Switzerland among the first European countries to have a trade agreement with Thailand, early movers can secure a strategic head start.
Get answers from those who know: Hear from export experts and companies already active in Thailand – what worked, what didn’t, and what to expect.
Clarity in complexity: Navigate topics like rules of origin, tariffs, and market access with practical guidance tailored to Swiss SMEs.
Broaden your ASEAN perspective: Understand how Thailand fits into your broader Southeast Asia growth strategy.The event also provides an excellent platform for networking and exchanging ideas with industry professionals.
We look forward to your participation!