From Search to Answers: AI Influence & Customer-Brand Discovery

​How are AI tools changing the way customers find brands, and what does that mean for the content you create? This session offers a senior-level look at the shifting landscape of digital discovery, presented by Marcelo Javelly. As AI-powered search and answer engines reshape how people get information, the path from question to purchase is changing fast, and so is the role of content in driving real business growth.

​Marcelo will walk through the practical impact of AI on website traffic quality, why some brands are winning in this new environment, and how content is becoming one of the most important levers for growth in an AI-driven world. Whether you are thinking about your SEO strategy, your content investment, or simply trying to understand where customer discovery is heading, this hour will give you a clear and grounded perspective to take back to your work.