Why IVF might not work for you: How we do things differently.
Many patients come to us after completing IVF cycles that followed what felt like a standard process — the same protocol, the same sequence, the same investigations.
What they didn't always receive was a plan built specifically around their history, their test results, and their situation.
On 19th May at 6:00 PM (UK time), we're hosting a live webinar that walks through what truly personalised IVF means in practice — and how it shapes treatment decisions at every stage.
During the session, we will explain:
Why standard IVF protocols don't work for everyone — and what the alternatives look like
How a detailed clinical review changes the treatment plan
What investigations we consider before starting a cycle
How we adjust stimulation, timing, and transfer protocols to individual patients
Live Q&A with our clinical team
Meet our fertility experts:
Marija Skujina (CEO & Founder) — Certified Fertility Nurse Specialist by the European Society of Human Reproduction and Embryology (ESHRE), formally recognised by the Council for European Specialist Medical Assessment.
Dr Sami Almusawa (Medical Director) — Member of the Royal College of Obstetricians and Gynaecologists (RCOG). Practising in the UK since 2006, Dr Almusawa initially specialised in general obstetrics and gynaecology before dedicating his career exclusively to infertility treatment, bringing years of focused expertise to our patients.
Dr Nora Sahly — MBBS, MRCOG, MRCPI (O&G), DFSRH — is a Speciality Doctor in Fertility, Sexual and Reproductive Health working at the Assisted Conception Unit at Guy's and St Thomas' Hospital in London. Providing evidence-based fertility care across all areas of reproductive medicine.
Get your questions answered from the comfort of your home. Register now.
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