​Join us at WITH Madrid for a special session exploring how AI tools are transforming the product development lifecycle, from market research and PRDs to prototypes, feature workflows, and operational execution.

​This session combines live demos, real workflows, and practical examples showing how Product Managers, Designers, and developers can collaborate faster and more efficiently using tools such as Gemini, NotebookLM, Stitch, and Google AI Studio.

​Speakers

​👱🏻‍♂️🎤 Théodore Konikowski — Project Manager
👨🏻‍🦰🎤 Thomas Delrat — Project Manager
👱🏻‍♀️🎤 Mar Fernández-Cuenca — UX/UI Designer

​Language: ENG

​Introduction

​A quick overview of how AI is reshaping modern product workflows, from ideation and market validation to prototyping, collaboration, and production-ready operations.

​We’ll explore how Google AI Suite can help teams reduce friction between Product, Design, and Development while accelerating decision-making and execution.

​1 — BUILD 🏗️

​30mins

​How to move from research to interactive prototypes using Google AI tools.

​• Market research with Gemini Deep Research
• Structured PRDs and briefs with Gems
• Design-ready product briefs for design teams
• UI generation and prototyping with Stitch
• Testing and validation in Google AI Studio

​From product discovery to validated prototypes.

​2 — RUN 🚀

​30mins

​How AI supports product iteration and delivery using real project inputs.

​• Extracting insights from workshops, transcripts, and backlogs with NotebookLM
• Turning feedback into structured specs and development tickets
• Aligning teams through summaries, audio and video overviews
• Testing features and workflows in AI Studio with Antigravity
• Connecting product decisions to development execution

​From real feedback to production-ready specs and workflows.

​Q&A 🗣

​20mins - Time for questions

​NETWORKING & DRINKS 🍷🍺

​Stay for drinks and aperitifs to connect with the audience.