LAB Workshop: Spaces that Inspire Belonging: Branding and Community Building for the Next Generation, with Rose Rivera

​In this Lab Workshop, brand marketer and strategic communicator Rose Rivera will talk include:

- What makes members of Gen Z go into a coworking space, what makes them leave, and what makes them stay.

​- The social channels and marketing strategies to reach and engage with the generation with the shortest attention span.

​- Myths about revenue that keep coworking owners and operators from marketing to younger people.

​Bring your questions, ideas and a spirit of collaboration to this discussion for members of The Lab for community-focused coworking pros.