GTM for Institutional Markets
Bringing institutions into Web3 isn’t easy, but it’s where some of the biggest opportunities lie.
Join Antoine Hello, Director of Business Development at Zama and Amine Lahrichi, Head of Institutional Sales at OpenZeppelin, for an insightful discussion on go-to-market strategies for the institutional space.
The blockchain infrastructure market is maturing fast. While developers build with OpenZeppelin Contracts, enterprises face complex questions: How do you justify security audits? What's the right infrastructure strategy? How do partnerships shape adoption?
In this panel, we'll sit down with a commercial leader from OpenZeppelin to explore these questions from the inside.
Whether you're building a crypto venture, launching a blockchain initiative within a traditional institution, or investing in Web3 infrastructure, this conversation will give you practical
insights into how the ecosystem's most trusted security provider navigates B2B sales.
Key Topics Covered
Go-to-Market Strategies: How OpenZeppelin positions itself against competitors and wins enterprise deals
Value Proposition: From audits to managed security
The Enterprise Sales Cycle: Duration, decision-makers, and common objections when selling to institutional players
Partnerships & Ecosystem: How OpenZeppelin builds relationships across Layer 1s, DeFi protocols, and traditional finance
Market Trends: What's changing in the digital asset infrastructure demand
Future Roadmap: What opportunities lie ahead for commercial teams
The event will be a true source of insights for:
Crypto entrepreneurs and founders
Enterprise business development teams entering Web3
Fintech professionals exploring blockchain adoption
Sales & BD professionals in the crypto space
Investors evaluating blockchain infrastructure plays
Anyone curious about how Web3 products scale commercially
The event will take place at the Zama CoFHE Shop.
📍 About the Zama CoFHE Shop
Your favorite homebase is back for the DevConnect week.
The Zama CoFHE Shop is open from Monday, November 17th to Friday, November 21st, 7.30AM to 8.30PM (with evening afterwork events).
Come enjoy good coffee, attend cool meetups and meet the Zama team.
Find all info and meetups schedule here.