Google in Flux: What's Next?
How are AI overviews changing clicks?
What about AI mode?
And does Google search results influence LLMs?
Google is in the middle of its biggest transformation in years. AI Mode, AI Overviews, and algorithm updates are changing how results appear, how traffic flows, and what it takes to be found. Lily Ray will break it down for us.
Lily Ray is VP, SEO Strategy & Research at Amsive, known for her data-driven research and practical frameworks for navigating search’s biggest shifts.
What You’ll Learn
How E-E-A-T is evolving—and which signals actually matter for AI-powered SERPs
What AIO means for your traffic—real data on click-through drops and how to respond
Tracking AI Mode—workarounds for GA4, GSC, and new UI patterns
Winning with “authenticity”—what separates the sites that recover from core updates
AEO & KPIs for 2025—how to measure answer visibility and prove SEO’s value
Who Is This For?
SEO & Content Leaders – Cut through the noise and get a future-proof playbook
Growth & Marketing Teams – See how AI search impacts traffic, attribution, and reporting
Agencies & Consultants – Bring clients frameworks to adapt, recover, and win in the new search landscape
Event Details
Date: 12/3
Time: 1pm EST
Location: Live on Zoom (recording provided)
Why You Should Attend
This is your chance to get data-backed guidance and practical strategies from one of the most respected voices in SEO. Walk away ready to lead your team through the next wave of search changes—confidently.
Reserve your spot now and get ahead of the AI search curve.