Winning Fans & Feeds: World Cup kick-off lunch
The World Cup buzz is about to take over, and we’re kicking things off with a cocktail lunch at We Are Social.
2026 is a huge year for sport, with investment at record highs across codes. But while the spend keeps growing, the way people engage with sport has moved on. The real action now sits in feeds, clips, creators and communities that extend well beyond the game itself.
This session will look at how people engage with sports and how brands can show up more meaningfully in sport, followed by a panel featuring:
Cate Hefele, Managing Director at Kayo Sports & BINGE
Nick Reid, General Manager Marketing at Audi Australia
Wade Shipard, Global Sports Partnerships Manager AUNZ at TikTok
Come for the lunch, stay for the ideas, stories and energy around one of the biggest sporting moments on the planet.