Advancing Design Maturity: Integrating Design for Organisational Success

​Advancing Design Maturity

​In today's rapidly evolving landscape, understanding and advancing design maturity is essential for both individual designers and entire organisations. Advancing design maturity is far from being just a buzzword; it represents a strategic approach that impacts organisation culture, work quality, and the products delivered to end-users.

​Integrating Design for Organisation Success

​Design maturity is a journey, and organisations can move through different maturity levels over time. Companies like Apple, Airbnb, IBM, and DBS Bank have successfully integrated design into their organisational strategies, resulting in improved business outcomes, enhanced customer experiences, and stronger market positions. Design should no longer be treated as a siloed function; it should be deeply embedded throughout all layers of the organisation.

​Whether you're a designer aiming to elevate design maturity, a business stakeholder seeking strategic benefits, or a team member wanting to enhance your work through design integration, this event is for you.

​Event Overview

​1 Design Maturity: Investment or Cost?
Speaker: Hidayu Hakim, UX Lead @ Stampede

​Explore the concept of design maturity by understanding what design maturity entails, why it matters, and how it can strategically benefit your business. Hidayu will also share key insights from her experience advocating design with different organisations.

​2 Breaking Barriers in Growing Design Maturity
Panelists:
• Ikhwan Nazaruddin, Technical Director @ Aerodyne Group
• Leonor Cogneau, Founder & UX Consultant @ Clario Consulting
• Mariam Parineh, Founder of VivaValet
• Riccardo Lavezzari, Principal Product Designer @ SEEK
Moderator: Shaza Hakim, UX Principal @ Stampede

​This panel discussion will feature various stakeholders in design maturity: design practitioners, organisational leaders, and beneficiaries. Panelists will share their experiences in advancing design maturity from different perspectives, the challenges they faced, and the strategies they used to overcome these barriers.

Join us for an insightful event where we explore the concept of design maturity from both theoretical and practical perspectives. Psst: Just like Makers 7, we’ll have good food and coffee to keep you energised throughout the session!

​Agenda

​09.00 am: Registration & refreshments
09.25 am: Welcoming by Stampede Design
09.30 am: Talk by Hidayu Hakim
10.00 am: Coffee break
10.20 am: Panel discussion by Ikhwan Nazaruddin, Leonor Cogneau, Mariam Parineh and Riccardo Lavezzari, moderated by Shaza Hakim
11.05 am: Group photo & networking till noon

​Remarks

​⌛ Agenda subject to change.
🎟️ Ticket Alert! RM10 tickets to secure your spot at Stampede Makers! You get gourmet coffee + food and help us ensure committed attendance (Non-refundable, non-transferable; covers partial event costs).
👩‍🎓👨‍🎓 We have limited allocation for students! Drop us an email at lihui@stampede-design.com with your university email address, with the subject title 'Makers 8 student'.

​Guide to Setel Office

​📍Find out below where is the nearest LRT station or if you're driving, where to park.
🏢 Setel is on Level 11 at Vertical Corporate Tower B, register at the lobby first.