GTM Brew: Breaking into the Market
Gurgaon, let's talk marketing strategy over coffee ☕
This edition of GTM Brew: Breaking Into New Markets is built for the people taking a product somewhere it’s never been, whether that’s a new city, country, segment or audience.
It isn’t about optimising the market you already own.
Marketing leads, growth and demand generation operators, and founders running their own GTM, trading what actually worked the first time they walked into a market where nobody knew their name.
What you’ll walk away with:
Real market-entry tactics, not theory. How teams found their first customers in an unfamiliar market: cold outbound that landed with zero brand recall, guerrilla plays that bought attention on a startup budget, and the unconventional moves that opened doors when the home-market playbook didn’t.
A read on what doesn’t travel. The channel that printed money at home can go silent in a new geography. Hear what changes from market to market (buyer behaviour, trust signals, pricing, local nuance) and what people wish they’d known before they launched.
Honest accounts of entries that flopped. The launch that got no traction, the localisation that missed, the outbound campaign that met total silence in a new region. These stories never make it into a case study, but they’re the fastest way to learn what to try before your next market.
Who it’s for:
Marketing leads, growth and demand gen operators, founders owning GTM, and anyone planning or running an expansion into a new geography, segment or audience.
This edition focuses on market-entry strategy rather than the tools and automation layer. If that’s more your world, keep an eye out for the next one.
How it works:
No panels, no pitches, no slides. Just coffee and an open conversation about breaking new ground.
Real GTM. Breaking into new markets, brewing in Gurgaon🤎