How to Build Distribution in 2025 — A Fireside Chat w/ Chris Bakke
In 2025, distribution is the moat. Great products are everywhere but the hard part is getting them seen, used, and shared. So how do you build real traction when attention is scarce and channels evolve weekly?
In this live fireside chat, we’re joined by Chris Bakke to break down what modern-day distribution actually looks like and how founders can build channels that scale.
In this candid 40min interview followed by 20min of open Q&A, we’ll explore:
The new distribution levers for early-stage startups
How to design product experiences that grow by default
Building with virality vs. writing threads — what still works?
Why brand, community, and memes may outperform paid in 2025
Lessons from Chris’s career building, selling, and advising startups
This session is open to founders who care about growth and not just marketing. Expect real takes, no fluff.
About the guest:
Chris is one of the most thoughtful and original minds in startup land. He built, scaled, and sold multiple companies (most notably Laskie, acquired by Twitter), worked at Indeed and LinkedIn, and now invests, advises, and sh*tposts with strategic clarity.
His blend of product insight, growth instinct, and dry wit makes him one of the most followed founders on tech Twitter — and one of the few who deeply understands what it takes to build for scale.
About the host:
Sharath is a repeat founder who has built and sold two SaaS products. He previously led community at Product Hunt and now hosts Undefeated Underdogs, a podcast where he interviews ambitious founders and VCs. Sharath is deeply embedded in the startup ecosystem—curious, candid, and always building. Currently he is a fractional community lead at Thera.