Why Personal Branding Needs a Rebrand
If talking about your own strengths makes you cringe a little, you're not alone.
For many of us, "personal branding" brings to mind polished LinkedIn posts and the pressure to always be "on". But the people we remember and trust aren't always the loudest ones. Often, they're the ones who are clear about what they do well and share it in a way that feels genuine.
Maybe personal branding isn't the problem. Maybe it's how we've been taught to think about it.
Who this is for
Professionals and business owners with years of experience behind them, who know their work is good but find it hard to talk about.
Whether you're growing in your current role, building something of your own or simply thinking about what's next, this session is for you.
What you'll walk away with
Your own definition of personal branding, one you feel comfortable with
A clearer, simpler way to describe what you do and the value you bring
A sense of what you want people to remember about you and your work
One practical step to be more visible, without feeling like you're selling yourself
This session will be a relaxed, guided conversation with discussion, reflection and practical exercises, built around the experiences of everyone taking part.
Your hosts
Hosted by Prime Midlife, together with our fantastic co-hosts:
Charlotte Lewis-West is a podcast strategist, producer and founder of CLW Media. Based in Singapore, she helps brands, businesses and individuals create podcasts that are engaging, purposeful and built to perform, from first idea through to launch and ongoing growth.
Lisa Partridge is a Singapore-based communication skills specialist with over 20 years' experience helping professionals and teams communicate with clarity, confidence and connection. She is the founder of SIXCOMMS, host of The SIXCOMMS Podcast, and leads the 6Cs Walking Community, where people share ideas and build meaningful connections in Singapore's nature parks.
Hope to see you there!