Yellow Chair (feat. Ian Collins)

​Businesses aren't creating demand. They're fighting over someone else's.

​Search, SEO, referrals, and branded keywords all have their place. But are businesses spending too much time capturing demand and too little creating it?

​Join Ian Collins of iHeartMedia to explore how to find the right balance and turn awareness into business growth.

​You’ll learn:

• ​How to balance capturing demand with creating it.

• ​Why more searches for your brand don’t always mean growth.

• ​How to turn awareness into qualified leads and measurable results.

​You'll get:

• ​Inspired and equipped

  • ​Ian will kick things off by sharing his marketing insights. We’ll then split into smaller groups to discuss how her talk applies to our own roles, before coming back together as a full group to share takeaways.

• ​Yellow Chair t-shirt

• ​Snacks to munch on

​What you won't get:

• ​You won't get pitched on a product or service.

​About the Speaker

​Ian Collins is an Marketing Strategist and Account Executive with iHeartMedia who has worked with organizations ranging from local businesses to Fortune 500 companies.

​Having held both marketing and sales roles across multiple industries, he brings a unique perspective on how businesses create demand, drive revenue, and achieve measurable growth.

​Ian specializes in helping companies connect omnichannel marketing campaigns with real business outcomes through audio, digital, and integrated advertising solutions.