SACC Ambassador Conference BoKo 2026

​On behalf of the Swiss-Asian Chamber of Commerce (SACC) and Switzerland Global Enterprise (S-GE), we are pleased to invite you to an official side event of the Ambassador Conference (BoKo) 2026:

​From Market Access in Theory to Revenues in Practice
How Switzerland Can Deliver Tangible Economic Outcomes in Southeast Asia

​This event is supported by the Asia-Pacific Division of FDFA

​Date: Wednesday, 19 August 2026
Time: 12:15 – 14:15
Venue: Hotel Novotel Bern Expo, Am Guisanplatz 2, Bern

​Southeast Asia is becoming increasingly important for Switzerland's economic interests, driven by strong economic growth, industrial transformation, expanding regional integration through ASEAN and an extensive network of Free Trade Agreements.

​The objective of this interactive session is to bring together diplomacy, business, federal administration and political stakeholders to discuss how Switzerland can translate market access opportunities into concrete business outcomes and investments across the region.

​Topics will include:

• ​Market access and regulatory challenges faced by Swiss companies in Southeast Asia.

• ​Better utilisation of existing Free Trade Agreements and bilateral frameworks.

• ​Effective cooperation between Swiss embassies, Swiss Business Hubs, government institutions and the private sector.

• ​Strategic sectors, projects and priorities for Switzerland's economic engagement in the region.

​Program

​12:15 - 12:30
Registration

12:30 – 12:40
Welcome & Opening Remarks

• ​Swiss-Asian Chamber of Commerce (SACC)

• ​Switzerland Global Enterprise (S-GE)

• ​Keynote: Dr. Stefan Brupbacher, Direktor of Swissmem

​12:40 – 13:15
Moderated Strategic Exchange

• ​Swiss Ambassadors from Southeast Asia
  HE Thomas Gass - Vietnam
  HE Chantal Moser - Malaysia
  HE Olivier Zehnder - Indonesia

• ​Dr. Stefan Brupbacher, CEO Swissmem

• ​Moderated by
  Natalie Rast - SECO

​13:15 – 13:30
Interactive Discussion with Participants and Closing Remarks

​13:30 – 14:15
Networking Standing Lunch Reception

​The event will provide an opportunity for direct exchange with representatives from FDFA, SECO, Swiss Business Hubs, Parliament, industry associations and Swiss companies active in the region.

​We would be delighted to welcome you to this discussion and networking event and look forward to exchanging views on how Switzerland can further strengthen its economic presence across Southeast Asia.

​With kind regards,
Swiss-Asian Chamber of Commerce (SACC)

​in partnership with

​Switzerland Global Enterprise (S-GE)

​Our Sponsors:
- JTI
- Swissmem

(Event capacity is limited: Admission on a first come, first served-basis)