Stop Guessing in Your Marketing & Start Knowing What's Working
One Roof Co-Lab is a series of virtual masterclasses, hosted by the experts inside our community. From strategy to marketing to sales, you'll not only learn an essential skill, but you'll also work on your business with direct access to an expert and group accountability.
About this masterclass
Welcome to One Roof Co-Lab with marketing analytics expert, Brooke Huckerby.
How much of your marketing is a genuine strategy, and how much is a gut feeling and a bit of hope?
This masterclass cuts through the guesswork. This is a practical, hands-on session for small and medium business owners who want to start using their marketing data with confidence (and remove the overwhelm).
Brooke will cover:
Top tips for setting up Google Analytics correctly
A walkthrough inside GA4 to show you exactly where to look to understand how your marketing channels are performing, what's working, what's not, and where the biggest gaps and opportunities are.
How to utilise a free tool like Google Search Console and what it's telling you about your audience's search intent, plus a look at the emerging opportunities for small businesses to get found by AI platforms like ChatGPT, Gemini, and Perplexity.
Practical examples and tactics you can implement immediately.
The best marketing tools to use so you can gain a clearer sense of where to focus your marketing time, effort, and money next.
Date: Thursday 24 September, 12:00 - 1:00pm AEST
Where: Online. Free for One Roof members via the member portal. $20 for non-members via Luma.
About Brooke
Brooke Huckerby is the founder of Penn & Lytics, a marketing analytics consultancy servicing clients across Australia. After years watching small business owners, and marketers post, hope, and guess their way through marketing, she built her business around one idea, you don't need more marketing, you need to know what's working, what's not, and where to focus your time, effort, and money next. Brooke helps clients turn scattered data and information into clear direction, using tools like GA4 and Google Search Console to find the opportunities hiding in plain sight. She's the creator of the P&L Hierarchy of Analysis and hosts The Marketing Review Room, a live program for business owners who want to start making marketing decisions informed by data, not guesswork.