How Mia McGrath & Miranda Shanahan Turned Their Expertise into Creator-Led Businesses
What if your next business opportunity starts with something you already know?
One of the most exciting things about the creator economy is that you no longer need a billion-dollar idea or millions in funding to build something of your own.
Content gives us something that once required huge marketing budgets: the ability to reach people at scale.
And more people are using that opportunity to turn their knowledge, experience and interests into audiences, brands and businesses.
But how do you go from sharing what you know to building something you can actually monetise and own?
That's what we're getting together to explore with Mia McGrath and Miranda Shanahan.
In just two years, both have built incredible audiences and businesses through content, taking very different paths to get there.
We'll get into how they started, what makes their content work, and how they've turned attention into real business opportunities.
Meet our speakers
Mia McGrath | Award-winning Creator & Author, Frugal Chic®
Mia went from working in fashion to building an audience of over 1 million followers and a multi-six-figure creator business in just two years.
What started as sharing her personal finance journey became Frugal Chic®, a distinctive brand combining money, style and intentional living.
Featured in Vogue, The Times and The Telegraph, she was also named Business & Finance Creator of the Year at the 2026 ITV bCreator Awards.
Miranda Shanahan | Brand Consultant & Creator, Founder of Think in Public
Miranda spent a decade in brand strategy, working with global brands like Adidas and Tommy Hilfiger and helping build McKinsey's creative studio in Berlin.
Two years ago, she started sharing her perspectives on brands, marketing and culture, growing an audience of 140,000+. Her content has led to consulting opportunities, features in Financial Times, The Wall Street Journal and Vogue Business, and an opinion piece for TIME.
She's now building Think in Public, helping others use content to create new career and business opportunities.
What we'll discuss
The creator economy: Why expertise and personal brands are becoming more valuable.
Creating content that cuts through: Finding your point of view and making people care.
Turning content into opportunities: How to attract clients, partnerships, brand deals and new income streams.
Building beyond social media: Turning your audience into a business, brand and IP you own.
Small & Intentional
Just 50 people in a cosy space with Mia and Miranda, with time to ask your questions, hear their experiences firsthand and connect over drinks afterwards.
What you'll take away
Practical steps to grow your personal brand.
Lessons from two leading creators who've built successful businesses through content.
New connections with people who, like you, are putting their ideas out into the world.
When & Where
📅 Friday, 13 November 2026
🕒 3:00–5:00 PM
📍 TEJÁ House, Lisbon
About ALTPATH
With ALTPATH, we're building a community for people building independent businesses as creator-entrepreneurs.
We know how overwhelming, uncertain and lonely that journey can be, so we're creating the support system around it:
A 12-week programme: Connect the dots between your positioning, offer and content, with expert-led sessions and peer groups to help you move forward.
A community beyond work: Bringing people together through curated gatherings, experiences and access to spaces that support this way of working and living.