88Percent in Cannes

​For the first time in the history of Cannes Lions, the voices, creators, media ecosystems, investors and consumer markets across Africa, the Middle East, Asia and Latin America are coming together in one place.

​88Percent is the first global intelligence, culture and media programme dedicated to the regions driving the next decade of consumer growth. It gives CMOs and Capital Allocators direct access to the audiences, platforms and cultural engines shaping the world’s fastest-growing markets.

​Through curated sessions, creator showcases and market deep-dives, 88Percent provides real insight into how demand is shifting, how culture is being built and how brands can win in these regions.

​This is where the new world order of growth comes into focus. Where global brands connect with the people, partners and perspectives shaping the future of marketing.

​Cannes Lions is where the industry gathers.

​88Percent is where the markets shaping its future are understood.