From greenwashing to grounded: showing real impact in your pitch
This session is exclusively for The Pitch 2026 finalists.
The Pitch - powered by SeedLegals - is the UK and Ireland's largest pitch competition connecting UK founders with expert mentors, potential investors, unrivalled networking, and prizes worth up to £25k!
If you want the chance to access this mentoring, you must apply for this year's competition - applications are open until December 1st, 2025.
In a world where purpose and impact matter more than ever, founders need to demonstrate authentic change, not just buzzwords.
Investors can spot greenwashing from a mile away - but with the right approach, your impact can become a powerful differentiator in your pitch.
Join mentor, The WIP founder and The Pitch 2023 finalist, Lucy Kebbell, to learn how to translate your mission into tangible, credible results, showcase measurable outcomes, and tell a story that resonates with investors.
During this session, we’ll cover:
Identifying where you’re making a positive environmental or social impact
Understanding the Green Claims Code and what best practise looks like
Crafting a story that inspires, and speaks to investors values and KPI’s.
You’ll leave with insider insights and practical frameworks to communicate real impact confidently, ethically, and persuasively, turning purpose into a competitive advantage.
Meet the mentor
Former fashion stylist turned sustainability advocate and industry connector, Lucy Kebbell founded The WIP to create a positive present and future for people and the planet.
To help founders build sustainable businesses that do good and grow strong, The WIP offers 1:1 coaching, a supportive community and trusted resources that put purpose and people at the heart of every venture. Together, founders can grow businesses that align with their values – making a difference while turning a profit.