Practical Revenue Forecasting for F2P Games: A CFO's Guide with Russell Ovans
Join us for our next MFC Webinar with Russell Ovans as we explore practical, data-driven approaches to forecasting revenue for free-to-play games.
Designed specifically for CFOs and finance leaders, this session will provide an accessible introduction to using simple statistical regression to build effective revenue forecasts without requiring complex or expensive tools.
In this session, Russell will cover:
Core F2P forecasting techniques and when to use them
How much data you need to start forecasting
How to estimate the remaining harvest value of a game
Key revenue drivers, including UA, retention, ARPDAU and LTV
How to update forecasts as new data emerges
How to use forecasting to answer the big question: How much should we spend?
Aligning Finance and UA around data-driven spending decisions
Looking forward to another practical and insightful session with the MFC community!