International Brand Growth Forum
Join mediaforgrowth for a private networking lunch and afternoon of conversations bringing together consumer brand founders, investors, and senior marketing executives at Mishcon de Reya's offices in Central London.
As consumer brands look to scale in increasingly competitive markets, we'll explore the role of investment, brand building, media and distribution in driving sustainable growth, both domestically and internationally.
Through fireside chats, investor discussions and practical brand case studies, we'll hear directly from the people building, backing and helping consumer brands grow, with perspectives from Boots, Puma Growth Partners, Rianta Capital, Beringea, Venrex, Something & Nothing, Tesco Media, JCDecaux and KA-EX.
What to expect
12:00pm-1:00pm - Networking lunch
1:15pm-2:00pm - Scaling consumer brands in the UK and beyond.
A fireside chat exploring what it takes for emerging consumer brands to scale internationally, from brand investment and retail partnerships to successfully entering and growing in the UK market.
with Pete Markey, former CMO of Boots and TSB
2:00pm-2:45pm - What Consumer Investors Are Looking For
A discussion exploring what investors look for in emerging consumer businesses, how investment priorities are evolving and what founders need to demonstrate to secure funding and support their next stage of growth. A discussion with:
Emily Bourne, Investment Manager at Puma Growth Partners,
Geordie Hadden-Paton, Head of Portfolio at Rianta Capital
Harry Thomas, Partner and Head of Portfolio at Beringea
Lilac Watt, Principal at Venrex
moderated by Charlie Fletcher from Mishcon de Reya
2:45pm-3:30pm - Awareness That Converts
How can growing consumer brands turn awareness into measurable sales? Bringing together perspectives from JCDecaux, Tesco Media and Something & Nothing, this discussion will explore how out-of-home advertising and retail media can work together to build brand awareness, influence purchasing decisions and drive growth.
Featuring:
Oli Dixon, founder of Something & Nothing
Jodie Kenny, Commercial Director at Tesco Media,
moderated by Joe Hills from JCDecaux
3:30pm-4:00pm - International Expansion: From Market Entry to Growth
What does it take to successfully take a consumer brand into new markets? Drawing on KA-EX's rapid expansion from Switzerland into the US, this session will explore the strategies behind international growth, from building brand awareness and securing distribution to choosing the right market entry approach and navigating the challenges of scaling abroad. With:
Pedro Schmidt, CEO and Founder of KA-EX
Lewis Cohen, partner at Mischon de Reya
moderated by Douglas Cajas, Partner and Head of Media Investments at mediaforgrowth
4:00pm-5:00pm - Networking and Brand Samplings
Past Speakers
Kelly Spillane, Investment & Lending Principal, Whole Foods Market / Amazon
Ben Black, Chief Investment Officer, Powerlaw Corp
Leo Nagdas, Head of dunnhumby ventures (Tesco)
Ankur Nagpal, GP at USVC. Founder of Carry (sold to AngelList)
William Hawthorne, Partner, Sugar Capital
John Demeter - General Counsel at Khosla Ventures
Ali Albazaz, Founder & CEO, Inkitt
Jeremy Levy, Vice President, VMG Technology
Emily Libresco - Head of Marketing and Communications, Lerer Hippeau
James Russell-Rands - Performance Marketing Lead Offline, Tide
Giovanni Lepori – Vice President, Global Retail Development at Rothy’s, leading the brand’s international retail strategy and expansion into new markets.
Who Should Attend
Founders & C-level execs of later-stage consumer brands (Series A+)
Investors & VCs exploring cross-border opportunities
Media & ecosystem partners supporting international brand growth
Past Attendees:
About mediaforgrowth
mediaforgrowth is the global platform for media capital investments, providing strategic capital to Series A+ consumer brands through a media-for-equity model. With more than $75 million in media credits raised and partnerships with 20+ media companies, MFG offers portfolio brands access to premium inventory reaching 220M+ U.S. consumers. For more information, please visit: mediaforgrowth.co
In partnership with
RTL AdAlliance, a premier advertising powerhouse, connects global brands to over 150 million European TV viewers daily through top-tier video content. MFG Founders benefit from access to RTL AdAlliance's regional and international experts, media inventory, market insights, competitive analysis, and guided workshops for crafting and implementing an effective media plan. As a subsidiary of Bertelsmann-owned RTL Group, RTL AdAlliance is part of the world's leading entertainment company across broadcast, streaming, content, and digital.
Mishcon de Reya is a premier, international law firm headquartered in London with a global footprint. Well-known for its high-profile work, the firm provides strategic legal services to an elite clientele of entrepreneurial businesses, high-net-worth individuals, and complex organizations. Mishcon de Reya stands out in the legal industry for its forward-thinking approach, blending traditional legal excellence with cutting-edge technology and a deep commitment to impact and sustainability.
Airtasker is a trusted community platform that connects people who need to outsource tasks and find local services with people looking to earn money by offering their skills. Australian-founded and now operating internationally, Airtasker helps people get anything done, from everyday errands and home services to skilled and specialist tasks. You can check out Airtasker here.
JCDecaux is the world's leading out-of-home advertising company, helping brands connect with audiences through outdoor and digital advertising across cities, transport networks and retail environments. Operating globally, JCDecaux works with brands of all sizes to build awareness and reach consumers in new markets.
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